Nike elephant shoe, Pity the poor elephant forced to wander the wilderness with one leg noticeably shorter than the other three. We don't know how the animal came to Nike's attention, but it was the lucky recipient of the sneaker brand's biggest-ever custom shoe: a gray monstrosity custom-designed to provide the elephant with a literal lift. It's unclear exactly when the shoe was built or where the elephant is now. But the gray fabric was meant to blend seamlessly with the elephant's skin, while the pink bits of remaining fabric are, in the words of Nike's lead public relations official, Heidi Burgett, "what's left of the beat-up swoosh.
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